What people Buy Online Survey Results

People are still buying more and more online each year. We asked a couple of questions to almost 1500 online buyers and the results where as follow:

What products do you mainly buy online?
(Note: multiple answers where possible.)

  1. DVD/CD/Books – 23,2%
  2. Book a vacation online – 22,6%
  3. Computer hardware – 19,7%
  4. Computer software – 11%
  5. Audio/Video equipment – 3,8%
  6. Clothes – 3,6%
  7. Music – 1,8%
  8. Other – 45%

Do you watch if the web shop is secure?
(Note: multiple answers where possible.)

  1. Yes, watch for hallmarks – 52,8%
  2. Yes, search for physical address – 30,4%
  3. Yes, look for references – 25,5%
  4. Yes, other – 14,9%
  5. No – 9,6%

Did you ever had a bad experience with online shopping?

  1. No – 81,2%
  2. Yes – 18,8%

What where the bad experience that you had with online shopping?
(Note: multiple answers where possible.)

  1. Never delivered – 43,6%
  2. Late delivery – 23,2%
  3. Wrong delivery – 17,8%
  4. Did not like product – 16,8%
  5. Product did not work (right after delivery) – 13,4%
  6. Problem with payment – 13,4%
  7. Problem after sending back the bought product- 10,4%
  8. Other – 14,2%

Did you ever bought a product outside your own country?

  1. Yes – 52,8%
  2. No – 47,2%

How much do you spend on average when you buy a product online?

  1. $50 – $100 – 36,1%
  2. $100 – $250 – 19,3%
  3. $25 – $50 – 26,7%
  4. $10 – $25 – 8,7%
  5. $250 – $1000 – 8,1%
  6. Less then $10 – 0,8%
  7. More then $1000 – 0,5%
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