What people Buy Online Survey Results

People are still buying more and more online each year. We asked a couple of questions to almost 1500 online buyers and the results where as follow:

What products do you mainly buy online?
(Note: multiple answers where possible.)

1. DVD/CD/Books – 23,2%
2. Book a vacation online – 22,6%
3. Computer hardware – 19,7%
4. Computer software – 11%
5. Audio/Video equipment – 3,8%
6. Clothes – 3,6%
7. Music – 1,8%
8. Other – 45%

Do you watch if the web shop is secure?
(Note: multiple answers where possible.)

1. Yes, watch for hallmarks – 52,8%
2. Yes, search for physical address – 30,4%
3. Yes, look for references – 25,5%
4. Yes, other – 14,9%
5. No – 9,6%

Did you ever had a bad experience with online shopping?

1. No – 81,2%
2. Yes – 18,8%

What where the bad experience that you had with online shopping?
(Note: multiple answers where possible.)

1. Never delivered – 43,6%
2. Late delivery – 23,2%
3. Wrong delivery – 17,8%
4. Did not like product – 16,8%
5. Product did not work (right after delivery) – 13,4%
6. Problem with payment – 13,4%
7. Problem after sending back the bought product- 10,4%
8. Other – 14,2%

Did you ever bought a product outside your own country?

1. Yes – 52,8%
2. No – 47,2%

How much do you spend on average when you buy a product online?

1. $50 – $100 – 36,1%
2. $100 – $250 – 19,3%
3. $25 – $50 – 26,7%
4. $10 – $25 – 8,7%
5. $250 – $1000 – 8,1%
6. Less then $10 – 0,8%
7. More then $1000 – 0,5%