How to build an Opt-in email List

The key to online marketing is building a well targeted and responsive opt-in email list.

Every marketer knows that success comes from building relationships with a large subscriber base, but building a good responsive list is not as easy as it sounds and it can take years of hard work and effort.

Opt-in list?

Ever wondered why people give away – free e-books, free software, free memberships, etc – just to get your contact information? They do this to build there opt-in list. Most of the times you have to give your name and email address to get those free things. Once you’re on the list, they will send you a newsletter or other information with links to their sales pages or products. Of course in the hope that you will buy the products that are listed on those sales pages.

Tip: You have to have multiple lists, one for each niche, or mini-niche. The more tightly you target your subscribers, the more money you will make.

How to start an opt-in list?

First you need a product that you can give away. This free product must be of some value to your traffic, otherwise people are not tempted to give their contact information. For instance: you have a blog or website that talks about Search Engine Optimization (SEO). You can write a small e-book with some in-depth topics on SEO. Make sure the topics contain useful information!

Next, you need an opt-in form on your site. Where people can fill out their contact information. (Name, email address, etc.) You can use a standard html form to create your opt-in form but this is not wise. Because it’s hard to create a form that is secure. The best thing that you can do is to pay a company like a small monthly fee for a secure form.

Once your form is up and running, people can opt-in on it. After they have subscribed, you send them an email with a url where they can get the free e-book.

What to do with the list?

With a list you can keep in touch with your traffic. You can send them emails from time to time, making offers on your products, and they will get that level of exposure required to make a sale. Each email to your list can begin with some useful information that leads on to a product link. Perhaps the product is relevant to the information provided and perhaps not, but it leads your readers directly to a sales page from which you can persuade them of the virtues of your product and why they need it.

Spam and unsubscribe

Don’t spam! With which I mean, don’t send out an email every day. People hate this! (Remember, you are trying to build a relationship with those people.) Rather send a NEW email every couple of days or once a week. On the end of every email you must have an unsubscribe link, so people can get off the list. If this link is not provided then you are spamming. (Not providing an unsubscribe link will hurt your business in the long run!).

So provide that link. You can even make use of it. If people click this link you should send them to a page, which contains an unsubscribe form. In this form you can ask for the reason of unsubscribing.

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