Every Freelancer should have an Online Portfolio

Not only online freelancers but also non-web freelancers should have an online portfolio. A website is a create way to find new clients, but also a great marketing tool to let people know what you have to offer.

Below you will find some tips on building a portfolio and building a portfolio website. You can use them to improve your website or online portfolio.

1. Website Accessibility and Usability

  • Your website should work on all browsers, so make sure that your (x)html code will validate.
  • Make sure that people understand the menu of your website.
  • Make use of the title tag in links, this way they can also be used by people with visual handicap.
  • Use a plain font and stay consistent.
  • The user must get to the important pages as soon as possible, so supply direct links to those pages.
  • The pages should load fast, so try to avoid large flash intros.

2. Number of examples
You should not overload your portfolio with a large number of examples. Only display your best work. Try to limit it to 5-10 examples of your best work. The more you display the more likely a potential customer will dislike something and move on to another freelancer.

3. Contact Information
Make sure that your contact information gets a prominent place on your website and is also accessible from every page. (Remember: try to answer questions as soon as possible, don’t let your e-mails in your inbox for hours or even days.) It is also useful to put the time you work on the contact page (and in e-mails you send.)

4. Call to Action
One mistake most freelancers make is that they don’t make use of the power of the call to action. Marketers know that a Call to Action is very powerful if you want a potential customer to do something. For instance the link to the contact page should be a big button with the text “Contact Us Today.” You can also use call to actions in the rest of the content on your site.

5. Advertisement
Never and never place advertisement on your portfolio website. Your work should be the only advertisement on the website.

6. Personal pages
Try to avoid personal pages, like a page with photos of a family vacation. Keep it professional! It is of course alright to tell something about yourself but don’t overdo it.

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One Response to “Every Freelancer should have an Online Portfolio”

  1. Filip Korycan on May 22nd, 2008 15:02

    Hello everybody I found a great site that lets you create a website with

    your portfolio. You don’t need any html knowledge. And because its a new site

    they offer all their services for free. Check it out. http://www.ewebsite.com