What people Buy Online Survey Results
People are still buying more and more online each year. We asked a couple of questions to almost 1500 online buyers and the results where as follow:
What products do you mainly buy online?
(Note: multiple answers where possible.)
- DVD/CD/Books - 23,2%
- Book a vacation online - 22,6%
- Computer hardware - 19,7%
- Computer software - 11%
- Audio/Video equipment - 3,8%
- Clothes - 3,6%
- Music - 1,8%
- Other - 45%
Do you watch if the web shop is secure?
(Note: multiple answers where possible.)
- Yes, watch for hallmarks - 52,8%
- Yes, search for physical address - 30,4%
- Yes, look for references - 25,5%
- Yes, other - 14,9%
- No - 9,6%
Did you ever had a bad experience with online shopping?
- No - 81,2%
- Yes - 18,8%
What where the bad experience that you had with online shopping?
(Note: multiple answers where possible.)
- Never delivered - 43,6%
- Late delivery - 23,2%
- Wrong delivery - 17,8%
- Did not like product - 16,8%
- Product did not work (right after delivery) - 13,4%
- Problem with payment - 13,4%
- Problem after sending back the bought product- 10,4%
- Other - 14,2%
Did you ever bought a product outside your own country?
- Yes - 52,8%
- No - 47,2%
How much do you spend on average when you buy a product online?
- $50 - $100 - 36,1%
- $100 - $250 - 19,3%
- $25 - $50 - 26,7%
- $10 - $25 - 8,7%
- $250 - $1000 - 8,1%
- Less then $10 - 0,8%
- More then $1000 - 0,5%
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